Role of AI in UX: Perspectives from UX360 Summit Berlin and Their Implications for DKB Code Factory

the letters UX 360 standing on a stage

AI’s role in UX research was a buzzworthy topic at the UX360 Berlin Research Summit 2025, where I, alongside Sasha Litvinova and Sebastian Herzberg from the Insights Chapter at DKB Code Factory, explored innovative approaches. As FinTech evolves, we’re exploring how AI can supercharge our work while keeping users at the heart of it all.

Key Insights from UX360 Berlin

  • Pragmatic AI: Rich Brady, Director UX, YouTube, outlined how AI can streamline research tasks like data analysis, offering practical ways to boost efficiency.
  • Ethics First: Emily Y. Yang, Head of Human-Centered AI Standard Chartered, reminded us to prioritize ethics, especially in a regulated field like finance.
  • Collaboration Boost: Giulia Angeletti, UX Research Lead Nestlé, highlighted AI’s potential to improve internal UX, enhancing teamwork and employee experiences.

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AI in Action at DKB Code Factory

We’re already experimenting with AI:

  • AI-driven analytics help us spot user pain points in real-time, speeding up iterations on features like personalized dashboards.
  • In collaboration with DKB’s ethics board, we are seting guidelines to ensure AI respects user privacy and fairness in areas like customer support.
  • Internally, AI tools automate repetitive tasks, freeing our researchers to focus on strategic innovation.

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The Bigger Picture

AI-enhanced CX research is transforming modern product development. For large organizations and FinTech, it means faster insights, smarter decisions, and innovations that balance efficiency with empathy.

Conclusion

The UX360 Summit showed AI’s promise and pitfalls. At DKB Code Factory, we’re harnessing it to push boundaries while staying true to our user-first ethos—shaping the future of financial UX, one ethical step at a time.

People at UX360

Written by Konrad Maruschewski, Chapter Lead Research & Analytics